Individual concepts for the Igedo Company’s fashion trade shows convince exhibitors, trade buyers, journalists and other partners.
Catwalk, fashion, photo shoots – events complete every order platform.
The Igedo Company is supported by long-standing media, sponsor and business partners. Take advantage of our contacts.
Expert managers with a strong team run the Igedo Company’s events. Networked ideas and pioneering action – the Igedo Company guarantees quality and service!
The Igedo Company – short for Interessengemeinschaft Damenoberbekleidung (Community of Interests for Women’s Outerwear) – as a company with tradition and history is famed as the world’s leading organiser of trade shows. Founded by Willi Kronen in 1949 the first Düsseldorf sales week launched in March of the same year on the historic Ehrenhof site. Just one season later the second edition generated turnover worth millions, catwalk shows were held on the Königsallee for the first time and the success story of the company thus began.
In 1965 his son Manfred Kronen joined the company. By the end of the 1960s 1,000 exhibitors took part in the fashion week in Düsseldorf and the event became ever more international. The fashion city on the Rhine rapidly developed alongside Paris and Milan. The Who’s Who of the fashion sector was presented in Düsseldorf: Cardin, Joop, Lagerfeld, Ungaro or Westwood. In the 90s the company expanded into many international markets such as Hong Kong, Shanghai or Great Britain. Now the largest orders fair in Eastern Europe, CPM – Collection Première Moscow, was launched in Moscow in 2003. Five years later the next generation of the Kronen family, Philipp Kronen, joined the Igedo Company as Managing Partner.
The concept of the existing CPD was then reworked and 2012 saw the launch of THE GALLERY Düsseldorf, away from the exhibition centre at the ›Botschaft‹ on Cecilienallee. THE GALLERY went down extremely well with the retail trade. The fashion trade show has now seen such consistent growth that a new location – Areal Böhler – has been found for 2016. By taking on the role of foreign representative of the fashion fair, Central Asia Fashion in Kazakhstan, Almaty, for the German-speaking countries Germany, Austria and Switzerland, the Igedo Company now takes a further step towards internationalisation. The company has adapted to fundamental changes in the trade show landscape and economic crises for over 65 years now and is a modern, successful company in our fashion sector!